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Richard Simmons, "Farewell to Fat"

richard_simmons.jpgA seven-minute interview with fitness guru Richard Simmons can encompass seven separate facets of his life ˆ from oldie sweating to meal dealing; Slimmons to Dream Makers ; cookbooks to dolls. Meg McAllister has masterminded no less than three separate tours of "brand identity" duty for this energizer bunny of promotion, and ambassador of good health and goodwill.

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