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Theo Brandt Sarif

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Theo Brandt Sarif sought out McAllister Rowan Communications to launch his unique brand of guerrilla travel advice, and we packed our bags and took him, his book, and his website on a first class branding adventure.

Confirmed Print/Internet Hits

Confirmed Print/Internet Hits:

Newsweek (International Edition)
USA Today -2 separate articles
San Diego Union Tribune
Selling Power -2 separate pieces
American Executive Magazine
Sky West Magazine
Business Traveler Magazine
Frequent Flyer
Business 2.0
Philadelphia Metro
Hawaii Meetings & Events
Ohio Meetings & Events
Michigan Meetings & Events
Illinois Meetings & Events
Texas Meetings & Events
Minnesota Meetings & Events
Colorado Meetings & Events
The Frederick News-Post
FamilyFun Magazine
Physicians Travel & Meeting Guide
San Jose Mercury News
American Markets Newsletter
Reader's Edge (newsletter)
Aviation Weekly's Airports
Las Vegas Business Press
Senior Living
Arrive Magazine
Profit Magazine
Calgary Herald
National Post
Ottawa Citizen
Vancouver Province
Vancouver Sun
El Nuevo Herald
Latin Trade Magazine
Management Consulting News

Reuters Piece ran on

Reuters Piece ran on:

CNN.com
CNNInternational.com
MSNBC.com USAToday.com
LATimes.com Executive Travel Associates
www.exectravel.com

Spanish Newswire Service Piece ran on:

www.terra.com.mx/Turismo
http://elmundoviajes.elmundo.es/elmundoviajes
http://inicia.es/de/tonipozo
http://www.abc.es/abc
www.800CEOread.com
www.joesentme.com
www.ezinearticles.com
www.johnnyjet.com
www.naaap.org
www.marketingangel.com
www.wharton.upenn.edu/whartonfacts/news_and_
events/alumni_in_the_news/
www.newyork.com

Newswire PR 1

PR Newswire on the topic of United Airlines Piece ran on:

CBS Marketwatch.com
Dallas Morning News
Canada.com Lycos.com
National Hispanic Corporate Council (website)
Yahoo.com
Texas Cable Network WNEM-TV (Flint/Saginaw)
KESQ-TV (Palm Springs, CA)
WLNS-TV (Lansing , MI )
KWWL-TV (Cedar Rapids, IA)
KASA-TV (Albuquerque)
KPDX-TV (Beaverton, OR)
Bermuda Sun

PRWeb release on topic of comfort in coach Piece ran on:

PRBot.com
OpenPress.com
E-MediaWire.com
Yahoo News
WTOP-AM&FM ( Washington , DC )

Newswire PR 2

PR Newswire piece on United Airlines' bankruptcy restructuring Piece ran on:

CBS Marketwatch.com
Dallas Morning News
Canada.com
Lycos.com
National Hispanic Corporate Council (website)
Yahoo News
Texas Cable Network
Syracuse.com
KRON-TV ( San Francisco )
Free Sun News
BCD News & Comment

Confirmed Radio/Television Hits

Confirmed Radio/Television Hits:

FOX News Channel, Fox & Friends
Bloomberg Television
CITY-TV, Breakfast Television (airs in Toronto & Vancouver )
XETV-TV (FOX, San Diego)
National, AP Broadcast Radio
ABC Radio Network
Wall Street Journal Radio
Sam & Joni Radio Network (Syndicated)
Christian Family Radio
National, Cable Radio Network
Ellusions Radio (Syndicated)
National, Business Talk Radio
Regional, Louisiana Radio Network
Guerrilla Marketing Radio
Los Angeles, KFSH-AM
Boston, WBIX-AM
Seattle KISM-FM
Baltimore, WWMX-FM
Sacramento , KDND-FM
Kansas City, KCMO-AM
Providence, WFHN-FM
Memphis, WMC-FM
Oklahoma City, WKY-AM
Montgomery, AL, WZNJ-FM
Evansville, IN, WIKY-FM
Seattle, KPQ-AM
St. Louis, KLPW-AM
Albany, WVTL-AM
Toledo, WABJ-AM
Colorado Springs, KCMN-AM
Green Bay, WHBY-AM
Westchester/Poughkeepsie, WKIP-AM
San Francisco, K101-FM
Boston, WODS-FM
Milwaukee, WRJN-AM
Jefferson City, MO , KRES-FM
San Francisco, KALX-FM
New York (Regional), WSPK-FM
Boston, WATD-FM
Bismarck , KCAD-FM
Phoenix, KAAA/KZZZ-AM
New Orleans, WGSO-AM
Memphis, WREC-AM
Milwaukee, KFIZ-AM
Toledo, WABJ-AM
St. Louis, KLPW-AM
Toronto, CFRB-AM
Phoenix, KFNN-AM
Tulsa, KAKC-AM
Minneapolis, WLMX-FM
Hartford, WQQQ-FM
Raleigh Durham, WRSN-FM
New York, WINS-AM
Minneapolis, WCCO-AM
San Diego, KYXY-FM

Chicago, WCKG-FM AP Broadcast Radio interview became two segments were fed out over AP's wire to newsrooms across the US . In addition to on-air pick-up, there was extensive website pick-up on two separate dates.

June 25 th

June 25 th : (Getting bumped story)


KVOA-TV ( Tucson , AZ ) WVIT-TV (Hartford, CT) WVTM-TV (Birmingham, AL) KNSD-TV (San Diego, CA) KXAS-TV (Dallas, TX) WCAU-TV (Philadelphia, PA) WCMH-TV (Columbus, OH) KNTV-TV (Oakland, CA) WJAR-TV (Providence, RI) WMAQ-TV (Chicago, IL) WTVJ-TV (Miami, FL) WNBC-TV (New York, NY) WNCN-TV (Raleigh, NC) WISN-TV (Milwaukee, WI) KITV-TV (Honolulu, HI) WHIO-TV (Dayton, OH) WXII-TV (Greensboro, NC) KSBW-TV (Monterey, CA) WKMG-TV (Orlando, FL) WEWS-TV (Cleveland, OH) KTVU-TV (Oakland, CA) WISC-TV (Madison, WI) WSOC-TV (Charlotte, NC) KERO-TV (Bakersfield, CA) KGTV-TV (San Diego, CA) WRAL-TV (Raleigh, NC) KSAT-TV (San Antonia, TX) WRC-TV (Washington, DC) KHNL-TV (Honolulu, HI) KLAS-TV (Las Vegas, NV) KOMO-TV (Seattle, WA) KRON-TV (San Francisco, CA) WAVE-TV (Louisville, KY) WREG-TV (Memphis, TN) WWAY-TV (Wilmington, NC) KCTV-TV (Kansas City, MO) WVLT-TV (Knoxville, TN) Ohio News Network (Columbus, OH) WQAD-TV (Davenport, IA) WALB-TV (Albany, GA) WRIC-TV (Richmond, VA) WTOC-TV (Savannah, GA) WGNX-TV (Atlanta, GA) KTRE-TV (Tyler, TX) WKYT-TV (Lexington, KY) KPAX-TV (Missoula, MT) KESQ-TV (Palm Springs, CA) WMC-TV (Memphis, TN) KRIS-TV (Corpus Christi, TX) WVBT-TV (Norfolk, VA) KLAS-TV (Las Vegas, NV) WMTV-TV (Madison, WI) KPTV-TV (Portland, OR) KLKN-TV (Lincoln, NE) WKBT-TV (La Crosse, WI KWQC-TV (Davenport, IA) WHNS-TV (Greenville, NC) WAAY-TV (Birmingham, AL) WNWO-TV (Toledo, OH) KVVU-TV (Las Vegas, NV) KTVO-TV (Kansas City, MO) KGBT-TV (Brownsville-McAllen, TX) WLBT-TV (Jackson, MI) WXIX-TV (Cincinnati, OH) WEHT-TV (Lexington, KY) WKBN-TV (Youngstown, OH)		WFTV-TV ( Orlando , FL ) WPXI-TV (Pittsburgh, PA) KMBC-TV (Kansas City, KS) KPRC-TV (Houston, TX) KCCI-TV (Des Moines, IA) KOCO-TV (Oklahoma City, OK) KMGH-TV (Denver, CO) WLW-TV (Cincinnati, OH) WRTV-TV (Indianapolis, IN) WBAL-TV (Baltimore, MD) KRXI-TV (Reno, NV) KHBS-TV (Fort Smith, AR) WSB-TV (Atlanta, GA) WTOV-TV (Steubenville, OH) KOAT-TV (Albuquerque, NM) WTAE-TV (Pittsburgh, PA) WPTZ-TV (Burlington, VT) WDSU-TV (New Orleans, LA) KIRO-TV (Seattle, WA) WYFF-TV (Greenville, SC) KCRA-TV (Sacramento, CA) WAPT-TV (Jackson, MS) WESH-TV (Orlando, FL) KFOX-TV (El Paso, TX) WPBF-TV (West Palm Beach, FL) WJXT-TV (Jacksonville, FL) WMUR-TV (Manchester, NH) WNEM-TV (Flint, MI) WATE-TV (Knoxville, TN) WTKR-TV (Norfolk, VA) KOLD-TV (Tucson, AZ) KFOR-TV (Oklahoma City, OK) KATC-TV (Lafayette, LA) WANE-TV (Fort Wayne, IN) WLEX-TV (Lexington, KY) KSFY-TV (Sioux Falls, SD) WIS-TV (Columbia, SC) WMTW-TV (Portland, ME) KPOM-TV (Fort Smith, AR) WCAX-TV (Burlington, VT) KAIT-TV (Jonesboro, AR) WTVO-TV (Davenport, IA) WAVY-TV (Norfolk, VA) WTOL-TV (Toledo, OH) WOOD-TV (Grand Rapids, MI) WLNS-TV (Lansing, MI) WNEP-TV (Wilkes Barre-Scranton, PA) KXAN-TV (Austin, TX) WTNZ-TV (Knoxville, TN) WNWO-TV (Toledo, OH) KPHO-TV (Phoenix, AZ) KATC-TV (Lafayette, LA) WBAY-TV (Green Bay, WI) WAFB-TV (Baton Rouge, LA) WBNS-TV (Columbus, OH) WDAM-TV (Laurel, MS) WBOC-TV (Salisbury, MD) WABC-TV (New York, NY) KPRC-TV (Houston, TX) KFSM-TV (Fort Smith, AR) KNVA-TV (Austin, TX) KRNV-TV (Reno, NV) WOI-TV (Des Moines, IA) WYMT-TV (Lexington, KY) KWWL-TV (Cedar Rapids, IA)

June 28 th

June 28 th : (Best time of day to fly story)


KOCO-TV (Oklahoma City, OK) KITV-TV (Honolulu, HI) KPRC-TV (Houston, TX) WRC-TV (Washington, DC) WBAL-TV (Baltimore, MD) KMBC-TV (Kansas City, KS) WMAQ-TV (Chicago, IL) WNEP-TV (Wilkes Barre-Scranton, PA) KLAS-TV (Las Vegas, NV) WREG-TV (Memphis, TN) WATE-TV (Knoxville, TN) WLNS-TV (Lansing, MI) WTKR-TV (Norfolk, VA) KPTV-TV (Portland, OR) KFOR-TV (Oklahoma City, OK) WECT-TV (Wilmington, NC) WLEX-TV (Lexington, KY) KVIA-TV (El Paso, TX) WTOC-TV (Savannah, GA) KESQ-TV (Palm Springs, CA) WVBT-TV (Norfolk, VA) WALB-TV (Albany, GA) KOMO-TV (Seattle, WA) WMTW-TV (Portland, ME) WGNX-TV (Atlanta, GA) KRIS-TV (Corpus Christi, TX) WSB-TV (Atlanta, GA) WMUR-TV (Manchester, NH) WYFF-TV (Greenville, SC) KHBS-TV (Fort Smith, AR) KIRO-TV (Seattle, WA) WXII-TV (Greensboro, NC) WTOV-TV (Steubenville, OH) WPBF-TV (West Palm Beach, FL) KSAT-TV (San Antonia, TX)		KVOA-TV (Tucson, AZ) WJAR-TV (Providence, RI) WOOD-TV (Grand Rapids, MI) KVOA-TV (Tucson, AZ) KTVU-TV (Oakland, CA) KMGH-TV (Denver, CO) KGBT-TV (Brownsville-McAllen, TX) Ohio News Network (Columbus, OH) KHNL-TV (Honolulu, HI) KRON-TV (San Francisco, CA) WTHR-TV (Indianapolis, IN) WBNS-TV (Columbus, OH) KATC-TV (Lafayette, LA) WVLT-TV (Knoxville, TN) WAVE-TV (Louisville, KY) KXAN-TV (Austin, TX) KSFY-TV (Sioux Falls, SD) WWAY-TV (Wilmington, NC) WKBT-TV (Green Bay, WI) KPOM-TV (Fort Smith, AR) WMTV-TV (Madison, WI) WKYT-TV (Lexington, KY) WIS-TV (Columbia, SC) WNWO-TV (Toledo, OH) WEHT-TV (Lexington, KY) WTNZ-TV (Knoxville, TN) KETV-TV (Omaha, NE) WPXI-TV (Pittsburgh, PA) KGTV-TV (San Diego, CA) WAPT-TV (Jackson, MS) WKMG-TV (Orlando, FL) WTAE-TV (Pittsburgh, PA) KRXI-TV (Reno, NV) KERO-TV (Bakersfield, CA)